Not sure what color to paint your nails? This filter helps you

Confused about what color to paint your nails? Snapchat can help! This is because the social network’s new AR (augmented reality) filter will allow the user to apply colors and other 2D designs to their nails. This way, you can virtually experience what your nails would look like after being painted.

new filter

The new filter is actually the result of a partnership between Snapchat and drug store and beauty salon OPI.

As part of the project, the social network is incorporating different nail polish colors available for sale at OPI into the filter, so that users can test them before buying.

Test

More Snapchat Features

The nail polish filter isn’t the only one: Snapchat, which isn’t so popular in Brazil anymore, has created filters for just about everything. You can try everything from beauty products, like those from OPI, to clothes and accessories. To do this, use the camera on your mobile phone.

A recent platform partnership with Amazon has allowed users to test the sunglasses and buy them. The last feature, however, doesn’t have the same reach: if you like nail polish, you have to buy it in the store.

In March, the social network announced the launch of AR Enterprise Services for brands and retailers looking to add AR capabilities to Snapchat.

With information from The limit

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Source: Olhar Digital