One market, many opportunities for Argentine wine

From next week and up there The world’s most important wine market will be held on May 17 in Düsseldorf, Germany. A meeting can be a space Argentine wine “revenge”.

Recent Report of the National Institute of Viticulture Showed that wine exports decreased. After a record year, for the first time During the four months of the year, it is impossible to equalize the “moment” that the wines experienced in 2021. In general, accumulated in January-April, shipments to St. Abroad fell by 17%. Decomposed, 5% drop for fraction and 35% for bulk.

No one avoids the situation Argentina was one of its examples and, as always, a problem with rising inflation, lack of dry supplies, glass crisis. On logistics and infrastructure, which was further highlighted by the Russia-Ukraine war.

After two years of isolation and After closing, this new world meeting offers great opportunities. It is true that international interest and this space have increased This will give you the opportunity to negotiate and taste in person what was previously much more related to the restrictions.

Thus, the subject of Wines of Argentina, Under the chairmanship of Alejandro Vigili, an approximately 500 m2 institutional pavilion with the participation of 71 national wineries will arrive at the market. Which will be presented on 990 labels and shipping a total of 3,000 bottles.

But it all happens on stage In which the volume of world wine production in 2021 for the third year in a row can be defined slightly below On average, according to the latest report published by the International Organization of Vine and Wine (OIV).

In addition, according to the OIV, this 2022 after 2021, which “means a partial recovery of world consumption after the 2020 health crisis and market boom. “International trade, which set a record in 2021, both in volume and value.”

Despite all this, there are some The turmoil caused by the global supply chain crisis and the Ukraine war. We will find out soon Will Argentine industrialists be able to close deals, which will help reverse the previously registered negative and whether they can Take advantage of opportunities that arise in an uncertain context.