Trend Alert: This brings us the most important fashion event in Mendoza.

A new edition of the most important fashion event in the province has started. Mendoza Plaza Shopping organized Mendoza Fashion Week yesterday, September 22nd. Always with the highest bid every year. This year was no exception.

More than 1000 people per day were able to enjoy the best brands of Mendoza Plaza Shopping: where we could see the collections of Jazmín Chebar, Portsaid, Vitamina, Eva Miller, the winners of the 2021 seed layer (Amora and Candem). 2022 seed with “music festivals”, Tuscany, Markova, Lazaro, Lacoste, Tucci and Sofia Sarkan.

In this post, I tell you about the trends that this catwalk left us.

• Jazmín Chebar: From floral prints (something typical of Chebar) to neon colors, they were present in the collection. Not only in dresses, but also in accessories, shoes and jackets. Inspired by the freedom of women’s bodies and colors in summer, Jazmine Chebar presented her summer 2023 collection called Paradiso Club.

• Vitaminia: Its aim is to dress women for all occasions. His clients are of all ages. They are looking for a smart purchase, meaning not just something to wear in the moment, but clothes that will last. Create a wardrobe that matches your style and that you can wear at different times of your life.

• Eva Miller: The Mendoza brand was not far behind, and in its SS 2023 collection, it showed color blocks, prints, denim and its classic fresh air in every outfit.

• Amorá: Last year’s winning brand has shown a different typology in the past. It is a triple impact enterprise dedicated to gender clothing and accessories.

• Kandem: Cut-outs, large silhouettes, neon lighting, prints appeared in a very interesting proposal. Another proposal from the 2021 Kerry winning brand.

• Semillero 2022: In this new edition of Semillero MFW, its motto was to follow the trends of the spring-summer season and, as its theme, “Music Festivals”.

• Tascani: The menswear brand presented its Spring/Summer Mismo Fuego 2023 collection with a very interesting inclusion of gendered clothing.

• Markova: The urban womenswear brand showcased a wide range of clothing inspired by the latest trends for women looking for elegance and comfort. Pastel colors, fuchsia, yellow were the colors that were seen on the catwalk.
• Lazaro: The women’s accessories brand showcased a variety of items inspired by the latest trends for those looking for elegance in their bags and wallets. Pastel, fuchsia, green were the colors that appeared on the catwalk.

• Lacoste: True to its authentic, free and refined style, it presented a look full of originality. The colors that were present were neutral, green, blue. From season to season, he reinvents himself with different prints, clothes and his classic and characteristic preppy style with a nautical air.

• Tucci: The brand showcased a mix of neutral, vibrant colors and a combination of prints. Pants, tops, dresses, etc. With a mix of styles such as casual and minimal. The color palette ranged from electric blue to black and white.
• Sofia Sarkan: The famous brand closed Mendoza Fashion Week. With his characteristic avant-garde style, body-hugging, a variety of colors, with rocker chic airs.

As every year at Fashion Week, the general producer and artistic direction was Omar Escalez. As far as the fashion production is concerned, María Eugenia Paolantonio, together with her booq agency team, is coordinated by Santiago Sibilla and Gabriela Pereira. The music in this edition was by Dj visimeaux. Makeup was handled by makeup coordinator Jessica Videla and hair was coordinated (not styled because it’s misunderstood) by Luca Salvo and Sebastian Camargo of Many Hairdressers.