Twitter bans ads that promote misleading climate change claims

Twitter has announced that it will no longer allow advertisers on its platform who deny the scientific consensus on climate change, echoing a policy already in place at Google.

“The announcements should not detract from important conversations about the climate crisis,” the company said in a statement Friday, outlining its new policy.

There is no immediate indication that the change will affect what users post on the social network, which, along with Facebook, has been targeted by groups seeking to promote misleading claims about climate change.

The announcement, which coincided with Earth Day, came hours before the European Union reached a deal to force big tech companies to take a closer look at their sites for hate speech, misinformation and other harmful content.

Twitter added that over the next few months it will provide more information on how it plans to provide “trusted and authoritative context for the climate talks” involving its users, including the Group. intergovernmental experts on climate change supported by the UN.

The reports of the scientific group on the causes and effects of climate change serve as the basis for international negotiations to combat climate change.

The company already has a dedicated climate site, and at last year’s United Nations climate conference, it offered a “pre-layered” strategy to counter misinformation on the subject.

Source: Publimetro