Let’s put Koo to the test: is the social network better than Twitter?

In the early hours of this Friday (18), rumors of the possible end of Twitter began to circulate after critical engineers logged off from the social network. The problem was attributed to Elon Musk and users soon started looking for a replacement for the social network and the chosen one was Koo.

The Indian social network was born in 2020, in a period of crisis between the government of Narenda Modi and Twitter. At the time, the Indian prime minister accused the platform of supporting anti-government demonstrations and tried to censor the social network.

Right now, Koo has taken the opportunity to grow by getting several users from Twitter itself. The platform is clearly inspired by the North American competitor, so much so that even its symbol is a bird, only yellow.

According to Mayank Bidawatka, co-founder of Koo, the social network has already established itself as “the second largest microblogging platform in the world”, second only to Twitter. The statement is based on the amount of downloads in the Android and iOS app stores.

koo vs. Twitter

The platform is based on Twitter and its operation is extremely similar to that of the competitor. The principle of microblogging is the same, and during our testing, one of the biggest differences we noticed is the number of characters per post.

While Twitter only allows 280 characters in each post, Koo has a maximum character limit of 500.

For now, the Indian social network has only 11 languages ​​available, 10 of which are local to India and English. With the arrival of new users, including many Brazilians, the platform already plans to add more languages.

Another very different point between social networks is content moderation. While Twitter has clear moderation rules, some of which could be at risk with the arrival of Elon Musk, Koo is accused of amplifying state propaganda and hate speech.

Co-founder Aprameya Radhakrishna told the Washington Post that she usually does not intervene in political matters to preserve platform neutrality. Currently, the tool is working on an automated moderation process.

Is it worth switching from Twitter to Koo?

Comparing all the candidate platforms to replace Twitter, Koo seems to be the most promising. The social network has a simple and intuitive operation, just like its competitor belonging to Elon Musk.

Unlike Mastodon, which forces users to register on different servers, Koo is more objective and only makes you follow posts from the people you follow.

The platform has already fallen in love with Brazilians, mainly because its name has become a joke. Several people are opening their profiles on the social network, including celebrities such as Felipe Neto, Paulo Vieira, Clarice Falcão, Casimiro, Bruno Gagliasso and many others.

If the end of Twitter is really near, its successor seems to have already arrived on the market.

The Post We Tested Koo: Is Social Media Better Than Twitter? first appeared on Look Digital.

Source: Olhar Digital