What is BM on Facebook?

The term “BM” of Facebook refers to the social network’s “Business Manager”, which is a tool developed by the platform to help companies and advertisers manage and organize their advertising accounts, pages, applications and the employees who work there. they work.

This feature provides centralized control of all your marketing efforts, making it easy for you to share access to your Facebook ad account, pages and other resources with your team or external agencies. Find out how you can take advantage of the many features Facebook’s BM has to offer to help your business.

Manage access to Facebook page and ad accounts

Business Manager allows fine-grained control over who has access to your company’s resources. This includes your Facebook page, ad accounts, product catalog and associated Instagram. This role makes it easy to add or remove employees, agencies or business partners and specify their level of access and control. For example, you can give someone permission to edit your Page and manage ads, but disallow them to post as your Page.

Work collaboratively and share resources across companies

It also facilitates collaboration between different entities. Whether you’re working with a marketing agency, partner, or have multiple companies under one umbrella, Business Manager makes it easy for you to share resources and information. This reduces the risk of mixing personal and business accounts and keeps everything organized in one place.

Specialized tools for creating and managing advertising campaigns

With Ads Manager, you can create, manage and track ad campaigns across all Facebook properties, including Instagram. You can define your audience, choose where your ads appear, and determine your budget and schedule. Additionally, Facebook offers A/B testing tools, which allow you to test different versions of your ad to see which works best.

Monitor the performance of your campaigns with reports and insights

It also provides detailed reports on the performance of your advertising campaigns. You can view metrics like impressions, clicks, engagement, conversions, and more. Additionally, the Audience Insights tool can help you better understand your target audience by providing demographic, behavioral, and purchasing insights.

Set up Facebook pixels to track customer activity on your website

The Facebook pixel is a tool that helps you measure the effectiveness of your advertising by tracking the actions people take on your website. With the pixel, you can better understand the actions people are taking, target audiences for your ad campaigns, and measure ad results.

Manage and assign tasks to team members

Another function is to allow you to assign specific tasks to team members based on their responsibilities. For example, you can designate a staff member to be responsible for ads while managing audience engagement on the page.

In the end, Facebook Business Manager is a vital tool for any business looking to maximize their online presence. It centralizes all your ad management needs, enables effective collaboration, delivers valuable insights, and maintains tight control over your advertising budget. Regardless of the size or nature of your business, effective use of Business Manager will contribute to your digital marketing, broadening your reach and intensifying engagement with your target audience.

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Source: Olhar Digital