A record-breaking Super Bowl. The 2024 National League (NFL) American Football Championship Final attracted 123.4 million people to screens in the United States – television and streaming platforms combined – a 7% increase from last year’s best score (115.1 million). According to data provided by Nielsen and Adobe Analytics on Monday, February 12.
Sunday’s game in Las Vegas, Nevada, which saw the Kansas City Chiefs defeat the San Francisco 49ers (25-22 in overtime) for a second straight crown, was televised by CBS, Nickelodeon and Univision and aired on Paramount +. as well as on the NFL’s digital platforms. The CBS broadcast averaged 120 million viewers, breaking the previous record of 112.34 million for the 2016 Denver Broncos vs. Carolina Panthers game. Univision, meanwhile, drew an average of more than 2.2 million viewers, the highest audience ever recorded by a Spanish-language network. Since 2014, the Super Bowl has been televised in Spanish in the United States.
Nielsen also said a record 202.4 million people watched the game portion across all networks, up 10% from last year (183.6 million).
A new counting system
This is the second year in a row that the Super Bowl has averaged more than 100 million viewers, after a period in which four of the five finals through 2023 failed to reach that level. In 2021, the year the game was played during the pandemic, the Super Bowl between Tampa Bay and Kansas City drew 95.2 million viewers, the lowest average since 2007.
One of the reasons for the increase observed this year may be the change in counting. Nielsen began including out-of-home viewers in its ratings in 2020, but only in limited markets. This event has spread to all fifty US states since this year. Sunday’s Super Bowl was the most in history — the Chiefs scored a touchdown three seconds into overtime — and only the second in 58 editions to go beyond four regular quarters. The previous streak came in 2017, when the New England Patriots defeated the Atlanta Falcons (34-28).
“I was waiting, but I was hoping it would happen”CBS Sports president Sean McManus said of overtime that eventually came thanks to Kansas City’s final three-point drive in the final seconds of the fourth quarter. “I can’t imagine a better or more exciting Super Bowl than this.” Sean McManus added.
The Taylor Swift effect?
Super Bowl broadcasts alternate, depending on the year, between the CBS, Fox, NBC and ABC-ESPN networks. Next year, 59e The edition will be televised by Fox, which previously held the record set last year with posters between the Chiefs and the Philadelphia Eagles.
Sunday’s Super Bowl, whose halftime music show was hosted by R’n’B singer Usher, was marked by Taylor Swift’s presence in the stands. The pop superstar is dating Chiefs wide receiver Travis Kelce, a romance that has brought new fans to the NFL, including many women.
This increase in attendance confirms the growth seen during the year. Thus, the regular season averaged 17.9 million viewers, the second highest since the 1995 audience count. And the playoffs averaged 38.5 million viewers. Over three weekends in January, an increase of 9. % compared to last year.
After a fourth major crown — the third in just five seasons — the NFL is taking a break until next September. But the most popular professional sports league in the United States hopes to continue that progress.
Source: Le Monde
Jason Root is a sports aficionado and a writer at Run Down Bulletin. With a passion for athletic competition and a wealth of knowledge on all things sports, he provides in-depth coverage of the biggest games and events in the world of sports.