He is the young environmentalist face of the Les Républicains (LR) party. Almost 31-year-old Antoine Vermorel-Marquez has the latest report of the Intergovernmental Panel on Climate Change (IPCC) as his bedside book, but also has an account on TikTok, the favorite social network of teenagers and users from Shein, the Chinese giant. from ” Fast Fashion” (“Disposable Fashion”) online. The Loire MP describes her immersion in Shein “hauls,” online videos where influencers show off their purchases in paid scenes.
Always enthusiastic, they open entire boxes of clothes to show off one of the 470,000 models on the site. With an average price estimated at €7 per product and offering thousands of new products every day, with the help of artificial intelligence to target the desires of shoppers, Shein encourages excessive consumption. “We are focused on disposable, ultra ‘fast fashion.’ It’s “I’ll buy my shirt, wear it once and throw it in the trash”Condemns Antoine Vermorel-Marquez.
On Tuesday, an elected official is expected to introduce a bill with the monstrous title: “Making ‘Fast Fashion’ Out of Fashion with a Bonus-Malus System.” This text is due to be debated in the National Assembly during cross-party week in early March. According to MP LR, the subject is also speaking “Right rather than left, because it’s a question of reconciling reindustrialization and ecology.” Born and chosen in Roane (Loire), the farmer’s son knows his city’s rich textile history, with the exodus of the 1980s and this recent crackdown. “Environmentally responsible fashion”.
However, this trend towards more sustainable consumption is threatened, he said, by players such as Shein, which represents a fifth of the world’s fast fashion market and is already ahead of pioneering brands such as Zara and H&M. “Compared to us, if we import products of social and environmental standards, I don’t have a big problem. But that’s not the case with Shein, for example.”, explains Antoine Vermorel-Marquez. The elected official cites a study conducted by Greenpeace. According to the Environmental Protection Association, in an analysis of 42 clothes purchased in Austria, Germany, Italy, Switzerland and Spain, 15% of them contravene European legislation on chemicals.
Without uttering the word protectionism, Mr. Vermorel-Marquez wants to create a “Textile passport to support our business” and punished foreign competition “Too often disrespect for labor rights, respect for our environment and the health of its consumers”. His proposed law introduces the concept of a threshold (thousand new products per day) to target the actors whose environmental impact is the most important so that they are subject to specific obligations. The introduction of the “fast fashion” penalty should enable bonus funding for more responsible brands, such as the French textile industry.
Source: Le Monde
Ben Stock is a writer at Run Down Bulletin. With a finger on the pulse of the latest entertainment news, Ben provides in-depth coverage of the movies, music, and television shows that are capturing the world’s attention.